Second, make sure your face is groomed withfoundationand blush/bronzer. These look require a "complete face". But don't worry, no need to pile on the foundation but just make sure you even out your skin and wear lipstick/lipgloss.
I use a good moisturiser (to hydrate), then I prime (to fill in the fine lines), then I conceal(to hide dark circles) and finally I set everything with translucent powder. The trick is in the primer which sinks into the fine lines instead of the concealer, which rests on top.